As a small business owner, I understand the struggles of running and growing a business from the ground up. I understand that small businesses must evaluate every dollar spent, to help maximize return, grow sales, and grow a customer base.
With every project I take on, I take the approach that a business’s website must be the central hub of a digital marketing machine. Developing a solid strategy around a business’s target and ideal customers and website, service, and/or product content is crucial to the success of every business’s website – I will never throw-up a website, just to “get it done.” That is not the right strategy for success.
Successful digital marketing projects begin by creating a strategy by identifying the project’s goals, researching the competition and target customer, setting expectations and setting methods for measuring the success of the project. Then, continue to monitor and improve the marketing strategy and website to evolve with market trends and customer expectations.
I take on clients who understand that a website is much more than an online brochure. My clients want and expect a higher level of service – an ongoing and continually evolving digital marketing relationship – helping each of our businesses grow and succeed.
The Birth of Web Works of Kansas City
Inevitably, one of the first questions every potential client asks is – “How did you get into web design?” While attending University of Missouri – Kansas City in the Business Administration (with an Emphasis in Finance) program, I stated taking web development classes as electives. I first began developing websites as a hobby for friends, and to keep the history of my fantasy football league (pretty nerdy motivation, right?). Quickly, I realized I could merge my marketing and business acumen with my passion for building websites – Web Works of Kansas City was officially born in 2007 with my first paying client, a small restaurant in Olathe, KS. Then, in 2012, the company became Web Works of Kansas City, LLC. Today, Web Works of Kansas City has dozens of clients on recurring hosting, WordPress maintenance, SEO, and digital marketing service plans – and ever-growing.
Within “the industry,” I am an organizer of the local Kansas City WordPress professionals and enthusiasts group – WordPress KC (I built this site) – and the lead organizer for the 3-day WordPress conference – WordCamp Kansas City (I work on this site). I am also a member of the Kansas City Search Engine Marketing Association and KC Businesses professionals group. Outside of the industry – I love dogs. I have 4 – Mia is a 12 year-old rat terrier. Portia is a 9 year-old chihuahua, Jack Russel terrier, corgi mix (I think). Bowie is a 6 year-old one-eyed Chinese crested. Sophie is a 4 1/2 year-old pointer mix. I also volunteer weekly at Wayside Waifs humane society and I am the organizer of the Kansas City Dog Club (I also built this site).
The People I Work With
No matter the business format or industry, every small business needs the support of many talented individuals in order to succeed. While Web Works of Kansas City doesn’t have employees outside of myself, I work closely with many talented and very important individuals to help make every single client’s project a success.
629 E. Minor Dr., Suite 2 Kansas City, MO 64131