This short check-list post was created to accompany a short presentation by Travis Pflanz at the KC Businesses Meetup group on August 30th, 2016. Sign up for the WebWorks of KC newsletter to recieve updates to this check-list and other posts that expand on these topics.
Track the visitors to your website
Types of content for your website
All website pages shoud have a focus on text content. Use photos and video to enhance the text content.
- About you (the owner) and/or the company
- Case studies
- Frequently Asked Questions
- Should Ask Questions – what questions should your potential clients be asking while shopping around?
- Summaries of expert articles, with your your opionins and views
- Blog posts
Creating successful content on your website
- Each page of content needs to have a single focus – single “keyword”
- Solve a problem
- Tell a story
- Pages with 2000+ words most commonly ranks on page one in Google search results
- Combine industry jargon AND lay terminology
- Reference and link to other “experts” in your industry
- Reference and link to other content on your own website
- Don’t be overly pitchy, unless the type of content lends to sales
- Follow and trust the data
- Create content based on your Google Analytics data
- Create content based on comments from people who already visit your website
Revisit and revise content regularly
- When content becomes outdated, update it
- If your expertise or focus changes or grows, modify your content to reflect your new point of view or new knowledge
- Update content to address questions that arise from website visitors
Set yourself up for success
- Call to action on every page
- Stay in contact with website visitors
There will be more to come on this vast topic – Sign up for our newsletter to be notified when we publish more in-depth blog posts!