Web Works of Kansas City is a full-service digital marketing agency. We have more than a decade of experience creating websites that functions as a hub for all digital marketing efforts for clients.
Our approach on all projects begin with an in-depth discovery process to understand your business, your customers, and your goals. From there, we create a digital marketing and content strategy that integrates multiple platforms to best help your business succeed and meet your goals. The best approach for your business may include search engine optimization (SEO), email marketing, and social media management. Or, it could pay-per-click (PPC), local listings and citations, with an aggressive content strategy. The combination is endless, and the world of digital marketing is ever-changing. We create strategies that allow flexibility to be updated with the data we collect and the current trends in digital marketing.
Discovery → Strategy → Implementation → Reporting → Data-backed Improvement
Your business’s website is the hub for all of your digital marketing activities. We create websites with the goal of converting visitors into customers. Your website is not just a brochure or business card. It is an ever-groing and ever-changing machine.
Even today, only 3 out of 5 businesses have a website. A quality website is the first component in a quality digital marketing strategy.
Social Media Management
There’s a big difference between posting your Sunday morning brunch on Facebook and using social media to leveraging various social media platforms to build your brand, tell your business’s story, create credibility, and enhance a content strategy.
WordPress Maintenence & Updates
Long-gone are the days of buinding a website, then never touching it. Today’s websites are built on content managment systems (CMS) – such as WordPress. These CMS systems are continually updating and improving, and contain many “moving parts” to perform all the wonderful functions that generate revune for your business.
This software needs to be updated and maintained on a regular basis. On a monthly basis, we update your WordPress core software, update WordPress plugins, update WordPress theme, clean and optimize your database and repair any broken links. In addition to updates, we enhance your WordPress website’s security and add regular backups.
The WebWorks WordPress maintenance offers much more than most of the big boys – our maintenance plan is like an “insurance” policy for your website. If your website ever gets hacked, or you do something to crash it, we’ll restore and/or repair it at no additional cost.
Search Engine Optimization (SEO)
SEO is the art of creating a website so that a business’s products and services are found by potential customers via search results in search engines – like Google. Successful search engine optimization is a combination of technical and structral website modifications, the creation of high-quality content that is useful and well-written, and various off-site strategies, including citations, backlinks and more.
What good is a website if potential customers can’t find it online? It’s not. A solid search engine optimization strategy can help you out-rank your competitor.
Every website needs a web host. There are web hosts cheaper than us, but the WebWorks web hosting offers a lot more than the commmon shared hosting company.
All hosting plans come with a basic SSL certificate and setup of a third party email server – to help ensure your email hits your customers’ inbox.
Professional Photography for Websites
Photos add life and originality to your website. Web Works of Kansas City offers professional photography of your business store-front location, employees, products and service demonstrations for inclusion of high-quality and interesting photos on your website.