Facebook Marketing & Advertising ServicesContact WebWorks of KC & Travis Pflanz
Let us manage & grow
your Facebook presence
Build an audience. Engage your community. Increase your revenue. It’s all possible with a knowledgable Facebook marketing agency behind your Facebook page management.
Strategies we use to manage YOur Facebook Presence
- Organic Facebook posting
- Paid Facebook advertising
- Facebook events
- Live social media during events
- Facebook group management, relevant to your business’s niche
- Facebook WiFi, to turn in-store visitors into fans
- Facebook Messenger engagement
- Facebook Messenger advertising
- Facebook Live videos
- Active engagement with your Facebook audience
- Engagement as your brand with other brands on Facebook
Which Facebook Marketing Strategies should your business use?
We research your business, competition, and industry – then create a Facebook marketing and advertising stragegy mix that fits within your budget.
Organic Facebook Posting
As with all social media strategies, the heart of success lies with organic posting. We research your businesss, products & services, and industry to develop an organic social media strategy and calendar to grow your Facebook audience organically.
Facebook Live Video
Facebook Live video is the best way to get organic reach on Facebook today. People want to see behind the scenes and they want to know all that is new and exciting with your business. We can create a strategy to help you reach your Facebook fans with live and pre-recorded video. Many times, these videos can be used on multiple platforms, such as YouTube and Twitter.
Engagement on Facebook
Why does your business need a Facebook Marketing Strategy?
- Facebook remains the most-used social media platform
- 1.45 billion daily active users on Facebook
- Facebook Ads can be laser targeted to specific demographics and users who have visited specific pages, products or services on your website
- 68 percent of US adults use Facebook
- 1 of every 5 minutes people in the US spend on mobile is on Facebook or Instagram
Facebook ads management
Facebook ads account for 20% of all global digital ad spending.
How we do Facebook Ads
Our in-house team of Facebook advertising pros will collaborate with you to plan and create your Facebook Ads budget based on a cost per sale or lead that you need to hit in order to maximize your profitability. We’ll design your ads, setup your campaigns, analyze the data regularly and optimize performance to increase revenue and leads over time.
Our Approach to Facebook Ads Management
Running Facebook Ads campaigns may look easy, but it actually takes a lot of strategy, thought and analysis to drive consistent, high quality traffic to your website that will result in more revenue than the campaigns cost.
Understanding Your Business
We bring marketing and advertising background with technical know-how to the table for your Facebook Ads campaign, you know your business and the unique characteristics of your industry a whole lot better than we do. Our Facebook marketing team takes the time to understand what your business does and how you generate revenue. We research your business and industry to develop a psychological understanding of your customers and how to best engage with them on Facebook with organic and paid postings.
Unlike Google AdWords search campaigns, Facebook Ads pay per click campaigns are almost entirely visual. Our graphic design team will create beautiful ads for you from scratch, keeping in mind the specific requirements of each individual Facebook campaign and its goals. We can even create video ads to engage your target audience. As well, we create multiple versions of each ad so we can split test them inside live campaigns in order to consistently increase the click-through rate while decreasing your cost per conversion over time.
Campaign Strategy Development
Facebook advertising campaigns have a virtually unlimited combination of targeting methods. From remarketing lists of website visitors and email newsletter subscribers to in-market segments and beyond, there’s no shortage of ways to show your ads to the people most likely to buy what you sell. But how you ultimately target your ad impressions is the most important element of a successful campaign, and we have the experience to help get you off on the right foot. Once your campaigns are live, we’re constantly testing new permutations of available targeting methods based on what the campaign data is telling us.
Data Analysis and Optimization
The companies and brands that are most successful with Facebook advertising are companies that can read and analyze their Facebook campaign data, spotting the trends and patterns that tell a meaningful story. Our team continually analyzes the data from your live campaigns, using your performance results to optimize, test and improve every element of your Facebook Ads account. We work on improving campaign and ad group structure while designing new ads to avoid “ad fatigue.” Most importantly, we’re using the data at the targeting method level to test new ideas and strategies that will maximize your return on investment (ROI).
Precision Audience Targeting with Facebook Ads
Whether segmented by gender, age group, interest category, geographical location or more, most businessess don’t sell whatever it is they sell to everyone in the world. Chances are, neither do you.
Faceboook advertising allows us to show ads to the people who we know are in the market for the products and services you sell. Here is a small sample of the ways we can identify and target your audience:
Age, Location & Gender
Field of Study / Degree
Business and Industry
Online Spending Habbits
Specific Page Likes
Income / Net worth
Hobbies and Activities
Previous Website Visits
Custom Designed Facebook Ad Creative
We create Facebook Ads creative assets individualized to your business and industry. Ugly ads give the professional Facebook marketing and advertising industry a bad name, and worse, they turn away potential customers before they even land on your website. We don’t design ugly ads.
Get Abandoned Visitors Back with Facebook Remarketing
98% of first time website visitors do not purchase or take any type of meaningful action on your website. People visit your website, browse around and leave. Remarketing to previous website visitors isn’t just important … it’s a critical marketing strategy.
Included with Facebook Ads PPC Management
Whether your social media marketing and advertising budget is dedicated to Facebook – or allocated across multiple social media ad networks like LinkedIn and Instagram – we’ve got you covered with all the aspects of professional social media management.
Facebook Conversion Tracking
Our team will install conversion tracking on your website, or we’ll work with your developer to make sure the remarketing codes are implemented properly.
If we’re taking over preexisting campaigns where conversion tracking has already been installed, we will thoroughly test the conversion code to make sure revenue and conversions are being tracked accurately.
In fact, we will not launch a Facebook Ads campaign before we are certain the tracking data being collected is reporting conversions properly.
Facebook Remarketing Installation
Facebook remarketing is a powerful advertising tool that allows you to show ads to your previous website visitors and email newsletter lists when they’re on Facebook.
Many of our clients see extraordinary returns on their Facebook Ads remarketing campaigns, bringing qualified traffic back to their website to complete the conversion goal they want their visitors to take.
Our team will install and configure all applicable remarketing codes, as well as manage the remarketing audience creation and segmentation.
Transparent Facebook Ads Reporting
You own your data. All of it.
Our team creates regular reports to be delivered to your inbox on a schedule that works for you detailing all the key performance indicators (KPIs) important to your short term and long term Facebook advertising goals.
Scheduled Facebook Campaign Review Calls
Your input and feedback is crucial to the long term success of your Facebook ad campaigns.
You’re team and our team will communicate regularly to review performance and to discuss our strategies and ideas for improving your Facebook campaigns.
Of course, the lines of communication are always open, but we like to schedule these calls to make sure not too much time goes by without our teams collaborating.