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Instagram Marketing & Instagram Ads Services | WebWorks of KC

Instagram Marketing & Advertising Services

Contact WebWorks of KC & Travis Pflanz
We can grow your Instagram audience and convert followers into customers.
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instagram marketing For engaged followers

Build an audience. Engage your community. Increase your revenue. Our outreach methods ensure your posts get seen by the right audience.

instagram marketing agency kansas city - Instagram Marketing & Advertising Services

Strategies we use to grow your Instagram following

  • Organic Instagram posting
  • Instagram is all about the visuals. We work with you to create beautiful photos for your business
  • Paid Instagram Ads
  • Instagram stories
  • Niche and industry hashtag research
  • Engage with relevant industry professionals, companies and influencers
  • Engage with Instagram followers and potential customers
  • Instagram monitoring for brand mentions
  • Instagram monitoring to engange with posts relevant to your business

Which Instagram Marketing Strategies should your business use?

We research your business, competition, and industry – then create an Instagram marketing and advertising stragegy mix that fits within your budget.

Organic instagram Posting

As with all social media strategies, the heart of success lies with organic posting. We research your businesss, products & services, and industry to develop an organic social media strategy and calendar to grow your Instagram audience organically.

Instagram Ads

From sparking inspiration to driving action, get the business results and customers you care about. Instagram uses the same powerful advertising tools as Facebook. That way, you can set up, run and track campaigns the same way we do with Facebook Ads.

Instagram Stories

Instagram Stories is a feature that lets users post photos and videos that vanish after 24 hours. Like Snapchat, the photos and videos shared in your Instagram Story are short-lived and can’t be viewed once 24 hours have elapsed. Content shared to stories also won’t appear on your profile grid or in the main Instagram feed.

Engagement on Instagram

A “Like” doesn’t cut it when engaging with a business’s Instagram audience. If a business wants to turn Instagram followers into customers, the business must interact with people on a more personal level. A business needs to create a conversation around their business, products, services, niche or industry – then actively participate in the conversation with their Instagram followers.

Influencer Outreach

Influencer ourtreach and marketing is the hot marketing trend in Instagram marketing and advertising. If it is the right fit for your business and withing your budget, we will connect with Instagram influencers to promote your brand and business with a “star” behind the Instagram posts.

Why does your business need an Instagram Marketing Strategy?

  • 500 million Instagrammers use the app every day
  • 80% of users follow a business on Instagram
  • 1/3 of the most viewed Instagram stories are from businesses
  • 60% of people say they discover new products on Instagram
  • 200 Million+ Instagrammers visit at least one Business Profile daily.
kansas city instagram marketing agency - Instagram Marketing & Advertising Services

Instagram ads management

Drive awareness, increase customers and share your story amongst a highly engaged audience.

instagram marketing kansas city - Instagram Marketing & Advertising Services

How we do Instagram Ads

Instagram Matters. Because of its visual nature, Instagram is the perfect place for businesses to tell their story. Instagram is the #1 Social Media platform for people under 35, and it’s where people go to share and discover new places to go, things to do, and products to try.

People are 10x more likely to engage with a brand on Instagram than on Facebook, and when people follow a brand, 72% are more likely to purchase.

Our Approach to Instagram Ads Campaigns

Running Instagram Ads campaigns may look easy, but it actually takes a lot of strategy, thought and analysis to drive consistent, high quality traffic to your website that will result in more revenue than the campaigns cost.

Understanding Your Business

We bring marketing and advertising background with technical know-how to the table for your Instagram Ads campaign, you know your business and the unique characteristics of your industry a whole lot better than we do. Our Instagram marketing team takes the time to understand what your business does and how you generate revenue. We research your business and industry to develop a psychological understanding of your customers and how to best engage with them on Instagram with organic and paid postings.

Creative Design

Unlike Google AdWords search campaigns, Instagram Ads pay per click campaigns are almost entirely visual. Our graphic design team will create beautiful ads for you from scratch, keeping in mind the specific requirements of each individual Instagram campaign and its goals. We can even create video ads to engage your target audience. As well, we create multiple versions of each ad so we can split test them inside live campaigns in order to consistently increase the click-through rate while decreasing your cost per conversion over time.

Campaign Strategy Development

Instagram website visitors and email newsletter subscribers to in-market segments and beyond, there’s no shortage of ways to show your ads to the people most likely to buy what you sell. But how you ultimately target your ad impressions is the most important element of a successful campaign, and we have the experience to help get you off on the right foot. Once your campaigns are live, we’re constantly testing new permutations of available targeting methods based on what the campaign data is telling us.

Data Analysis and Optimization

The companies and brands that are most successful with Instagram advertising are companies that can read and analyze their Instagram campaign data, spotting the trends and patterns that tell a meaningful story. Our team continually analyzes the data from your live campaigns, using your performance results to optimize, test and improve every element of your Instagram Ads account. We work on improving campaign and ad group structure while designing new ads to avoid “ad fatigue.” Most importantly, we’re using the data at the targeting method level to test new ideas and strategies that will maximize your return on investment (ROI).

Precision Audience Targeting with Instagram Ads

Whether segmented by gender, age group, interest category, geographical location or more, most businessess don’t sell whatever it is they sell to everyone in the world. Chances are, neither do you.

Instagram advertising allows us to show ads to the people who we know are in the market for the products and services you sell. Here is a small sample of the ways we can identify and target your audience:

Location

Target people based in specific locations like states, provinces, cities or countries

Behaviors

Define your audience by activities they do on and off of Instagram and Facebook

Lookalike Audiences

Find new people who are similar to your existing customers

Demographics

Narrow your audience based on information like age, gender and languages

Custom Audiences

Run ads to customers you already know based on their email addresses or phone numbers

Interests

Reach people based on interests like apps they use, ads they click and accounts they follow

Automated Targeting

We help you quickly create an audience who might be interested in your business using a variety of signals including location, demographics and interests

Custom Photography & Instagram Ad Creative

We create Instagram Ads creative assets individualized to your business and industry. Ugly ads give the professional Instagram marketing and advertising industry a bad name, and worse, they turn away potential customers before they even land on your website. We don’t design ugly ads.

Get Abandoned Visitors Back with Instagram Remarketing

98% of first time website visitors do not purchase or take any type of meaningful action on your website. People visit your website, browse around and leave. Remarketing to previous website visitors isn’t just important … it’s a critical marketing strategy.

Included with Instagram Ads PPC Management

Whether your social media marketing and advertising budget is dedicated to Instagram – or allocated across multiple social media ad networks like YouTube and Twitter – we’ve got you covered with all the aspects of professional social media management.

Instagram Conversion Tracking

Our team will install conversion tracking on your website, or we’ll work with your developer to make sure the remarketing codes  are implemented properly.

If we’re taking over preexisting campaigns where conversion tracking has already been installed, we will thoroughly test the conversion code to make sure revenue and conversions are being tracked accurately.

In fact, we will not launch an Instagram Ads campaign before we are certain the tracking data being collected is reporting conversions properly.

Instagram Remarketing Installation

Instagram remarketing is a powerful advertising tool that allows you to show ads to your previous website visitors and email newsletter lists when they’re on Instagram.

Many of our clients see extraordinary returns on their Instagram Ads remarketing campaigns, bringing qualified traffic back to their website to complete the conversion goal they want their visitors to take.

Our team will install and configure all applicable remarketing codes, as well as manage the remarketing audience creation and segmentation.

Transparent Instagram Ads Reporting

You own your data. All of it.

Our team creates regular reports to be delivered to your inbox on a schedule that works for you detailing all the key performance indicators (KPIs) important to your short term and long term Instagram and social media advertising goals.

Scheduled Instagram Campaign Review Calls

Your input and feedback is crucial to the long term success of your Instagram ad campaigns.

You’re team and our team will communicate regularly to review performance and to discuss our strategies and ideas for improving your Instagram campaigns.

Of course, the lines of communication are always open, but we like to schedule these calls to make sure not too much time goes by without our teams collaborating.

Get Social

Let’s get social! Schedule a consultation and let’s start developing a social media marketing service plan personalized to your individual business.
Call Us: 816.200.2822
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