Twitter Management & Advertising ServicesContact WebWorks of KC & Travis Pflanz
Twitter Marketing For Engaged Leads
Build an following. Engage your followers. Turn followers into customers. Get more than just followers from Twitter.
Strategies we use to create an engaged Twitter following
- Organic Twitter posting
- Create Twitter posting calendar with relevant “hashtag holidays”
- Paid Twitter advertising
- Niche and industry hashtag research
- Engage with relevant industry professionals and companies
- Engage with Twitter followers and potential customers
- Twitter monitoring for brand mentions
- Twiter monitoring to engange with tweets and questions relevant to your business
Which Twitter Marketing Strategies should your business use?
We research your business, competition, and industry – then create a Twitter marketing and advertising stragegy mix that fits within your budget.
Organic Twitter Posting
As with all social media strategies, the heart of success lies with organic posting. We research your businesss, products & services, and industry to develop an organic social media strategy and calendar to grow your Twitter following organically.
Twitter Ads Campaigns
With Twitter Ads, we build a tailored campaign around your goals, audiences, and budget. With flexible management options, Twitter Ads gives you the power to promote Tweets, drive traffic to your website, and attract new engaged followers.
Twitter Promote Mode
Twitter Promote Mode is an always-on promotion solution. Twitter Promote Mode is a relatively inexpensive monthly subscription that automatically promotes Tweets and your account — attracting a larger audience each month. This service is great for businesses just starting out who have a great organic Twitter posting strategy
Live Video with Periscope
Live video is the one of the best ways to get organic reach on Twitter today. People want to see behind the scenes and they want to know all that is new and exciting with your business. We can create a strategy to help you reach your Twitter following with live Periscope videos – automatically broadcasted to Twitter.
Hashtag Holidays & Trends
Keeping up with and discussing industry and local trending topics is a great way to jump in on relevant conversations. Another great way get attention is to relate as many “hashtag holidays” & “hashtag day” to your Twitter editorial calendar as possible – also great opportinities to add a little humor.
Hosting a Twitter chat lets you engage with your followers and customers on Twitter and build community among them by using some of Twitter’s conversation-friendly features. Twitter chats are a great way to grow your social following, generate valuable discussions and feedback, and demonstrate thought leadership. Done right, they generate lively conversations and build deep connections between participants and brands.
Engagement on Twitter
A “Like” doesn’t cut it when engaging with a business’s Twitter following. If a business wants to turn Twitter followers into customers, the business must interact with people on a more personal level. A business needs to create a conversation around their business, products, services, niche or industry – then actively participate in the conversation with their Twitter following. When done right, Twitter is the best and easiest social media platform to build relationships with other businesses and loyal brand enthusiasts.
Why does your business need a Twitter management Strategy?
- 80 percent of Twitter users are “affluent millennials”
- Twitter has 330 million monthly active users (MAUs)
- Thirty-six percent of Americans aged 18 to 29 years old use Twitter, more than any other age group.
- Thirty percent of Americans who earn $75,000 or more use Twitter
- Eighty percent of Twitter users access the network on mobile platforms, and 93 percent of Twitter video views happen on mobile.
Twitter ads management
Build your influence, discover new audiences, and strengthen your brand.
How we do Twitter Ads
We develop a all-inclusive organic and paid Twitter marketing strategy individualized to your business and industry. Our strategies are geared toward generating revenue. Our Twitter marketing and advertising strategies focus on brand awareness, and meet your social marketing goals by participating in trending topics discussions and industry-relevant Twitter chats, creating and scheduling original content tweets, curating industry-relevant content, engaging with followers, and creating highly targeted paid Twitter advertisements. A solid mix of Twitter marketing and advertising tactics leads to ultimate Twitter marketing success.
How Our Twitter Marketing Service Works
Running Twitter Ads campaigns may look easy, but it actually takes a lot of strategy, thought and analysis to drive consistent, high quality traffic to your website that will result in more revenue than the campaigns cost.
Profile Set Up
Creating a complete and relevant Twitter profile is essential to let potential followers know who you are, what you do, why they should follow you and how you can help them. We create an optimized profile to boost your business’s visibility and encourage potential customers to follow you. As well, Google shows Twitter profiles in search results – so we optmize your profile for search engine optimization (SEO) by adding keywords relevant to your business and industry.
Sharing and promoting great content is a huge part of the essence of Twitter. Our professional social media team dives into Twitter and industry analytics to determine relevant hashtags and content topics to entice the most engagement from your target audience. We create and share industry content that is most likely to drive engagement on Twitter and convert followers into customers.
To grow your Twitter following, we target content strategy and content development efforts toward your ideal audience and target customers, speaking directly to their needs, challenges, desires and questions. To begin this process – as with any marketing campaign – we create comprehensive buyer personas/avatars/profiles to ensure we allign content strategies with the intersts of potential followers and customers. Next, we manage your Twitter community with timely responses to tagged tweets and proactive social engagement.
Twitter Cards Set Up
To maximize results from Twitter and convert followers into website visitors – and customers, we set up Twitter Cards on your site. Twitter Cards turn all shares of your pages or blog posts on Twitter into rich media experiences that attract the eye and boost engagement on Twitter.
Advertising on Twitter allows you to target niche audiences down to the keywords they search for and the TV shows they watch. Our professional Twitter Ads campaign management team creates optimized ads for your products and services that convert Twitter users into leads and customers for your business. We continually optimize your campaigns through experimentation by pausing and tweaking lower performing ads and boosting the best.
Connect with a Twitter audience
Relevant to your business
When you advertise on Twitter, you can utilize robust targeting capabilities to get your business in front of the right audience.
Whether you want to reach an industry niche group, potential customers in your city, or connect with people around the world, Twitter offers a variety of targeting options to help you hit your business goals.
Tailored Audiences Targeting
Custom Designed Twitter Ad Creative
We create Twitter Ads creative assets individualized to your business and industry. Ugly ads give the professional Twitter marketing and advertising industry a bad name, and worse, they turn away potential customers before they even land on your website. We don’t design ugly ads.
Get Abandoned Visitors Back with Twitter Remarketing
98% of first time website visitors do not purchase or take any type of meaningful action on your website. People visit your website, browse around and leave. Remarketing to previous website visitors isn’t just important … it’s a critical marketing strategy.
Included with Twitter Ads PPC
Whether your social media marketing and advertising budget is dedicated to Twitter – or allocated across multiple social media ad networks like LinkedIn and Facebook – we’ve got you covered with all the aspects of professional social media management.
Twitter Conversion Tracking
Our team will install conversion tracking on your website, or we’ll work with your developer to make sure the remarketing codes are implemented properly. If we’re taking over preexisting campaigns where conversion tracking has already been installed, we will thoroughly test the conversion code to make sure revenue and conversions are being tracked accurately. In fact, we will not launch a Twitter Ads campaign before we are certain the tracking data being collected is reporting conversions properly.
Twitter Remarketing Installation
Twitter remarketing is a powerful advertising tool that allows you to show ads to your previous website visitors and email newsletter lists when they’re on Twitter. Many of our clients see extraordinary returns on their Twitter Ads remarketing campaigns, bringing qualified traffic back to their website to complete the conversion goal they want their visitors to take. Our team will install and configure all applicable remarketing codes, as well as manage the remarketing audience creation and segmentation.
Transparent Twitter Ads Reporting
You own your data. All of it. Our team creates regular reports to be delivered to your inbox on a schedule that works for you detailing all the key performance indicators (KPIs) important to your short term and long term Twitter advertising goals.
Scheduled Twitter Campaign Review Calls
Your input and feedback is crucial to the long term success of your Twitter ad campaigns. You’re team and our team will communicate regularly to review performance and to discuss our strategies and ideas for improving your Twitter campaigns. Of course, the lines of communication are always open, but we like to schedule these calls to make sure not too much time goes by without our teams collaborating.